Originally Posted on LodoThemes.com
WordPress.org recently released the results of a user survey revolving around the built-in WordPress Customizer. The Customizer offers users and developers a user-friendly UI for changing a theme’s appearance with front-end previews.
The Customizer’s features vary by theme, but some of the Customizer’s common options include:
- Site Identify Options
- Header Options
- Static Front Page
We are currently in the process of conducting our own market research regarding theme features. As we create roadmaps for our themes and tools, we’ve asked ourselves which options we should invest time into making accessible through the native Customizer.
Is it the right UI for the user and does it make sense for where our products are heading?
With these thoughts in mind, let’s dive into the results of the user survey…
Breaking It Down
On first glance, the results seem to portray overwhelming negative feelings towards the Customizer.
53% never or rarely use the Customizer
Okay, okay, so the majority of the group doesn’t use the Customizer. Surely there’s at least one or two features people can’t live without…
Is there anything in the Customizer you can’t live without?
But there was some positive and constructive feedback that came out of the survey too.
“It’s an amazing tool, offer to me possibility to create themes easily customisables by my clients, without adding a (one more !) Option page in the back office. Thanks for your work.”
“Currently, I’m not a big fan of the Additional CSS I think it should at least include syntax colour highlighting. The widget functionality should be improved to support moving widget locations without losing default.”
Who does this sample size represent?
We wondered what type of users were really represented in this survey.
50 users participated in the anonymous survey.
What is an accurate survey size?
According to Survey Monkey, an accurate sample size can be calculated using this super simple equation.
Or you can use their sample size calculator. 😉
There are approximately 74.6 million websites built with WordPress, or our population in this case. Using the recommended 5% error of margin and a 95% confidence level, we determined that an accurate sample size would be around 385 participants.
I’m not a statistician, so I won’t pretend to be an expert on the numbers. (Read: not a math expert) What I can gather is that this sample size is too small to reflect the staggering number of WordPress users there are across the globe. Too small to draw any real conclusions from, at least.
The fraction of users this survey does represent has led to some fascinating results though. Safe to say the jury is still out, but the study raises some critical points for theme and plugin developers to consider when making critical UI decisions.
Develop with your user’s best interests in mind, test and iterate.
The core team’s iterative approach to building WordPress into today’s largest website provider in the world is clear indication of their ability to adapt and reflect the needs of the user. If we as designers, developers, and website creators can embody this community-first approach as we develop tools, we can create products that actually provide value and make the lives of our users easier.
Participate in Our Market Research Survey Now
We are looking for around 100-200 people to participate in our market research study and if you’re reading this, you are invited to participate.
Not only will you have our eternal gratitude, you’ll be helping our team create products that people actually want to use.
Thank you in advance for taking the time!